The Role of Supply Chain in Expanding Brewery

Higher on-trade volumes require the keg return cycle to operate more efficiently. Practically

speaking, the keg cycle time has to be reduced: containers need to be returned, cleaned and refilled faster to service the market in full and to minimize capital expenditure on new kegs. An integrated planning system will determine the optimal flow of returned re-usable containers, taking into account container recovery and cleaning activities, and planning the delivery of container to production and filling operations. Our 5-point checklist gives insight on how to boost the supply chain of a microbrewer in order to turn it into a thriving macro brewer. With overall beer sales on the decline, the craft beer segment offers big brewers an opportunity to leverage a very profitable niche with a strong following.